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Bloomberg Cuts The Google NYC Maps Cake

2013 May 22
Google Maps posted a picture of Mayor Michael Bloomberg cutting a custom Google Maps cake at Google’s New York City Office. The cake is in the form and shape of NYC, the colors mimic Google Maps streets and it is to celebrate the “Google Engineering’s 10 years in New York.” Google Maps said on Google+:     Read the rest of this article  >>

Why You Should Not Ignore Pinterest in Your Social Media Strategy

2013 May 21
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from Facebook, Twitter and LinkedIn, which other social media sites are you concentrating on? You should be in every social media site where your target audience is hanging out on. And     Read the rest of this article  >>

Top 5 Social Media Questions Marketers Want Answered

2013 May 21
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement? Lucky you and lucky me, the answers to those questions are found     Read the rest of this article  >>

Tips for Blog and Social Media Maintenance While on Vacation? Get Out of Town!

2013 May 21
May 21, 2013 Blog and social media maintenance can’t fall through the cracks when you go on vacation. Let the plants die and newspapers stack up if you must, but make sure you don’t neglect your blog and social media platforms; they need to continue providing the quality content that your clients/customers/fans have (hopefully) come to     Read the rest of this article  >>

Daily Search Forum Recap: May 20, 2013

2013 May 21
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Nofollow Your Links? How Long Until Google Notices A WebmasterWorld thread has one SEO/Webmaster asking how long will it take for Google to show     Read the rest of this article  >>

PPC Tracking and Goals – You May Be Getting Them Wrong by @JCorriganSEO

2013 May 20
What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who have     Read the rest of this article  >>

Integrating Digital Marketing & PR – Breaking Down Silos Through Content

2013 May 20
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations. Since we’ve been working in the digital marketing and PR space at TopRank Marketing for     Read the rest of this article  >>

Your Rankings Drop Around May 15th? May Be Due To Link Networks Google Busted

2013 May 20
On May 15th, Google’s head of search spam, announced on Twitter that Google has taken “action on several thousand linksellers in a paid-link that passes PageRank network.” Google has done this time and time again, and we covered at least two previous cases of this. We do not know which link network – some are     Read the rest of this article  >>