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Online Marketing News: Mobile Shows Muscle, Google Likes Great Content, SU Reaches 25M Users, Google Drive(s) Storage

2012 April 27
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Mobile Marketing

Mighty Trends in Mobile Marketing

Every day we see mobile being used more and more for online shopping, local searches, email, social networking. And that is just scratching the surface.  This infographic from CultureLabel.com provides insight into the astounding use of mobile for Internet searches, as well as why mobile friendly marketing should be an essential part of your online marketing strategy.  Highlights include:

  • 87% of the world’s population have mobile phones
  • 300,000+ apps have been developed in only 3 years
  • 74% of people use mobile at work


SEO SPAMMERS BEWARE! Google is On To You
Google’s recent webspam algorithm update (aka Penguin) released earlier this week is aimed at better filtering out spammy SEO tactics like: keyword stuffing, link schemes, cloaking, doorway” pages, etc. (Weren’t they already doing that?) Google’s official blog said “we also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”  The Panda updated affected about 12% of search queries on Google. Penguin is estimated to affect 3%. What changes do you think google will make next?  Via Google Webmaster Central Blog.

Google Launches Google Drive. All Your Files Are Belong to Us (what you say?)
The good news: Google launched a new cloud storage service that works with Google docs and syncs with your compter. You can upload and access all of your files, including videos, photos, Google Docs, PDFs, etc.  Via Google Blog

The not so good news: “Google Drive Sparks Privacy Concerns Among Businesses” CIO Journal. “Google Drive Doesn’t Work with iPad, iPhone” GottaBe Mobile. “Google Drive says it may ‘publicly perform’ your files. What’s that mean?” Christian Science Monitor. “Your Google Drive Files Can End Up in Ads” Wired Cloudline.

Selecting Social Networks for Business: Not An Easy Task
In an effort to stay up on the latest business trends many organizations will jump on board for a social network simply because it is new or receiving a lot of exposure. However, how much does that sort of fly by night strategy costing these companies?  It is essential that every company take the time to determine which networks are relevant for their type of business, as well as which networks their target customers are spending their time on. Via InformationWeek.

TopRank Online Marketing Team News

Jolina Pettice – 9 Tips to Develop a More Effective Internal Link Structure
The internal link structure of a website can be overlooked in the race to acquire inbound links. However, the link strategy on-site can be important in helping both search engines and users navigate the site.

From leveraging the most linked-to pages to understanding the information architecture and creating a link dashboard to help identify the impact of changes made on-site, this article is a great start to a more effective internal link strategy.  Via Search Engine Watch.

Joe Manier – The Hierarchy of Web Presence Optimization
What aspects go into a holistic optimization strategy for your business’ online presence?  Providing wonderful visuals from stage one of a website’s technical SEO foundation to the final stage of measuring   and improving your efforts, here is a high-level blueprint for succeeding online.  Via Search Engine Watch.

Mike Yanke – Swatted by Google Penguin?  Here’s Some Advice
Google’s latest algorithm update, Google Penguin, went live this week – and as designed – swatted down several websites that swan – or fell – in the seas of black hat SEO.  If you were one of those unlucky sites to be swatted down, what should you do?  Start by reading this post, full of advice, from SearchEngineLand.

Sara Duane-Gladden – How the B2B Social Media Marketing Experience Differs from B2C
Want to know more about how your social media marketing experience and efforts stack up against others? Check out this blog post from the Social Media Examiner that offers insight from the 2012 Social Media Marketing Industry Report. About 1,900 B2B marketers contributed to the study.  Via Social Media Examiner.

Brian Larson Roxanne Hagberg – Your Webmaster Tool Belt Just Got Lighter
If you’re a fan of the Google Webmaster features robots.txt creation tool, subscriber stats or the site performance report, you might be interested to know that those tools are going bye-bye. Learn what other changes are in-store including the YSlow browser plugin or other Google tools such as Google Analytics and PageSpeed Online for Site Performance analysis and how that might impact your reporting in this post from Search Engine Land.

Time to Weigh In:  Has your team considered adding a mobile marketing strategy to your online marketing mix?  What process did you go through to determine which social networks were the right fit for your company?  Do you think that Google’s new Penguin update will affect your search visibility?

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