Internet Marketing

Many people think Internet marketing is completely different than the traditional marketing that they have been exposed to. There are some differences: it's faster, it's cheaper, and some of the tools are new. Because it's faster, there is less time between a project launch and the response from prospective customers. More work must be done in advance of the launch in project preparation and all it's materials. It's cheaper, because less is being spent on printing, postage and related parts. Some of the new tools are auto-responders, pop up windows, banner ads, and link exchanges.

The similarities outnumber the differences. Good, well thought-out campaigns and properly created promotional items will always be more important than the tricks. Using or overusing just the tricks without the content will create the wrong perception about your business and worse yet, annoy them to the point where they will never do business with you.

Opt-in e-mail campaigns
Online brochures and catalogs
Downloadable electronic brochures and forms
Competitive web site analysis

Internet Advertising

Banner ads
Online associations
Link exchange
Web rings

Internet Marketing

Here is a short list comparing the new ways with the old ways:

E-mail instead of direct mail - the proper content is even more important in e-mail.
Online or electronic brochures instead of paper handouts - both need to create understanding with the customer.
Online customer information forms instead of return post cards - the less typing the better.
Auto-responders instead of phone calls and mailing for follow up - the response is more important than the first contact because now they are interested.
Banner ads instead of ads in publications - the ads are smaller so good design is more important.

NFIB represents the interests of small and independent business owners before federal and state legislative and executive branches of government. As a matter of policy, NFIB does not endorse or promote the products and services of its members.

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