What is Internet Marketing?
Many people think Internet marketing is completely different
than the traditional marketing that they have been exposed to. There are
some differences: it's faster, it's cheaper, and some of the tools are
new. Because it's faster, there is less time between a project launch
and the response from prospective customers. More work must be done in
advance of the launch in project preparation and all it's materials. It's
cheaper, because less is being spent on printing, postage and related
parts. Some of the new tools are auto-responders, pop up windows, banner
ads, and link exchanges.
The similarities outnumber the differences. Good, well
thought-out campaigns and properly created promotional items will always
be more important than the tricks. Using or overusing just the tricks
without the content will create the wrong perception about your business
and worse yet, annoy them to the point where they will never do business
with you.
Opt-in
e-mail campaigns
Online
brochures and catalogs
Downloadable
electronic brochures and forms
Competitive
web site analysis
Internet
Advertising
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Banner ads
- Online associations
- Pop-up / pop-under windows
- Link exchange
- Web rings
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