Cost Considerations
Your site budget should consist of four parts:
1. Site development - content and layout
2. Graphics / images - more graphics the higher
the cost
3. Site registration - search engine and directory
registration
4. Changes
- even with the best designers, after it is done you will want changes
Site development is the largest
part of the budget. The larger your site is, the more it will cost. The
good news is that once the layout is done it is less expensive to add
pages later or in the beginning. A properly done layout also makes it
less expensive to update in the future. Think about starting the site
with the basics and adding to it over time.
Graphics and images are a necessary
part of the site. The standard rule is the more you want the more expensive
it is. Stock graphics or images are simple and inexpensive to add to the
site. Some of the better photographs or images cost money just to get
and use in your site. Small, simple graphics for buttons and the like
are inexpensive, but larger more complex graphics are always more time
consuming to get just right. Product photos usually need a little work
to have them come out clear and download quickly.
Site registration is one of
the most important part of your web site project. The best site in the
world will never get noticed if you don't direct people to it. The idea
is you want potential customers to find your site before they find your
competitors. The original search engine tricks don't work anymore and
are continually changing. To stay ahead of the competition, registration
should be tracked and maintained.
Changes
are always part of your web site. Some changes may come shortly after
the site is done because a new product is ready. Minimal changes may just
be necessary once in a while to keep information current. Sites that attract
the most return visitors continuously change the information so visitors
have something new to read and view.
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