E-mail Campaigns

E-mail Campaigns

Email Marketing CampaignsE-mail campaigns are very similar to direct mail. The key components that make for successful direct marketing are equally or more important in the e-mail version. People have less patience with e-mail. This isn’t spam, it is done from a list of your current clients or from a bought list of people that have asked for your information.

A few examples would be :

  • Newsletters
  • Weekly/monthly tips
  • Featured or new products

Important aspects of successful campaigns:

  • Subject line hooks
  • Sequential content
  • Response choices
  • Opt-out
  • Auto responders