E-mail campaigns are very similar to direct mail. The key components that make for successful direct marketing are equally or more important in the e-mail version. People have less patience with e-mail. This isn’t spam, it is done from a list of your current clients or from a bought list of people that have asked for your information.
A few examples would be :
- Newsletters
- Weekly/monthly tips
- Featured or new products
Important aspects of successful campaigns:
- Subject line hooks
- Sequential content
- Response choices
- Opt-out
- Auto responders
