Digital marketing or internet marketing is not promoting your website. It is using your website, email, and the Internet as a direct marketing tool.
Many people think digital marketing is completely different than the traditional marketing that they have been exposed to. There are some differences: it’s faster, it’s cheaper, and some of the tools are different.
- It’s faster, there is less time between a campaign launch and the response from prospective customers. There is no waiting for the mail to get it there.
- It’s cheaper, because less is being spent on printing, postage and related parts. Everything is online.
- Some of the new tools are auto-responders, newsletter blasts, banner ads, and link exchanges.
We work with our clients to create good, well thought-out campaigns and properly created promotional pieces that will encourage prospects to respond with out annoying them.
E-mail campaigns are very similar to direct mail campaigns. The key components that make for successful direct mailing campaigns are equally or more important in the e-mail version. This is best done from a list of your current clients or can be from a bought list of people that have asked for information on products or services you sell.
Banner ads are the small, sometimes annoying, ads that are on all kinds of sites, search engines, or directories. These ads are clickable and take people to your site. When a prospect clicks on your ad they should be taken to a specific landing page on your site. This could be a special introductory page in your site that corresponds with the ad.