E-mail campaigns are very similar to direct mail. The key components that make for successful direct marketing are equally or more important in the e-mail version. People have less patience with e-mail. This isn’t spam, it is done from a list of your current clients or from a bought list of people that have asked for your information.

A few examples would be :

• Newsletters
• Weekly/monthly tips
• Featured or new products

Important aspects of successful campaigns:

• Subject line hooks
• Sequential content
• Response choices
• Opt-out
• Auto responders